16 February 2017

Market Research

APOPSIS S.R. exploits the potential of statistical analysis by providing a valuable tool for portraying public opinion and a strong adviser in decision-making and political and communication planning. The use of scientific methods for public opinion analysing, as well as thorough study of research findings, lead to drawing useful conclusions and the elaboration of an effective strategy.

With state-of-the-art know-how and network of researchers across Greece, it can ensure fast and accurate results, reliability and usability of research data that better serve its customers.

APOPSIS S.R. conducts qualitative and quantitative surveys both at the levels of political and social research (strategic planning, opinion polls for results assessments, ballon box, social phenomena, etc.) as well as for products and businesses (attitudes and behavioral research, consumer patterns, product reviews, services, actions, product tracking, marketing message, mystery shopper, customer satisfaction surveys, new product development, etc.).

APOPSIS S.R. together with experienced collaborators of the company choose the most appropriate methods and techniques tailored to the specific needs of each customer. In particular, it uses:
Qualitative research, where our most common tools are:

Focus groups
In-depth interviews
Quantitative surveys (ad hoc) or multidisciplinary (omnibus), where we collect data through:

Telephone surveys, using Computer Assisted Telephone Interviewing (CATI)
Face-to-face interviews, through a nationwide team of trained, experienced and supervised researchers.
Postal surveys.
Online Surveys, through online market surveys, records and analyzes public opinion and preferences. Using state-of-the-art software and high-level analysis, we provide the customer the instant and constant information he needs to plan his strategy, make well-founded decisions and use resources in a more targeted manner.

For each type of research, there is a permanent support team that ensures direct communication and customer service, preparation and research management throughout all levels, such as identifying customer needs, setting precise research objectives, formulating the questionnaire, training researchers , conducting interviews, supervising researchers according to the PEC / SEDEA guidelines (Data Quality Control), analyzing the data and presenting – interpreting the results to the client.

Polling System: An innovative service for recording public opinion

One of the technologically innovative actions that APOPSIS S.R. introduces to the Greek market, is the use of the electronic automatic on-site recording system of public opinion, called Polling. Polling is an easy-to-use electronic data collection system that allows immediate and effective communication of the business or public operator with its customers or citizens. Polling can also be applied in the field of communication policy as an ideal channel of lasting communication with citizens who wish to express their views, to communicate their problems and at the same time to record their satisfaction with the services provided to them.

Of particular importance is the communication dimension of the use of the system: by collecting vital information about the conception of the action, the business, the local authority or any other organization that uses it, can actually show its concern about the opinion of the citizens it communicates with, founding this way an even stronger relationship with them.

Polling can be placed anywhere according to the needs of each survey, or can be moved to various points during the survey in order to record views from different regions.

It allows the company or the authority that uses it to record, analyze and decode the preferences of the modern consumer or the citizen and thus to evaluate the situation and move on to the correct strategic path.