16 February 2017

Market Research

Market Research & Polls

APOPSIS S.R. exploits the potential of statistical analysis by providing a valuable tool for portraying public opinion and a strong adviser in decision-making and political and communication planning. The use of scientific methods of public opinion analysis, as well as a thorough study of research findings, lead to the drawing of useful conclusions and the elaboration of an effective strategy.

With state-of-the-art know-how and network of researchers across Greece, it can also ensure speed of results, reliability and usability of research data to better serve its customers.

APOPSIS S.R. conducts qualitative surveys and quantitative surveys both at the level of political and social research (strategy planning, opinion poll for results assessments, poll, social phenomena, etc.) as well as products and businesses (attitudes and behaviors surveys, consumer standards, , services, actions, product tracking, marketing message, mystery shopper, customer satisfaction surveys, new product development, etc.).

APOPSIS S.R. and the experienced collaborators of the company choose the most appropriate methods and techniques tailored to the specific needs of each customer. In particular, it uses:
Qualitative surveys, where our most common tools are:

  • Focus groups
  • In-depth interviews

Quantitative surveys (ad hoc or multi-part (omnibus), where we collect data through:

  • Telephone surveys, using Computer Assisted Telephone Interviewing (CATI)
  • Face-to-face interviews, through a nationwide team of trained, experienced and supervised researchers.
  • Postal surveys.
  • Online Surveys, through online market surveys, records and analyzes audiences’ opinions, opinions and preferences. Using state-of-the-art software and high-level analysis, it provides the customer with the immediate and continuous information he needs to plan his strategy and assess the effectiveness of his moves.

For each type of research, there is a permanent support team that ensures immediate communication and customer service, preparation and oversight of all stages of the research, such as identifying customer needs, setting precise research goals, formulating the questionnaire, training researchers , conducting interviews, supervising researchers according to the PEC / SEDEA guidelines (Data Quality Control), analyzing the data and presenting – interpreting the results to the client.

Polling System: An innovative service for recording public opinion.


One of the technologically innovative actions that APOPSIS S.R. introduces to the Greek market, is the use of the electronic automatic on-site recording system of public opinion Polling. Polling is an easy-to-use, easy-to-use data collection system that allows immediate and effective communication of the business or public entity with its customers or citizens. Polling also has applications in the field of communication policy as an ideal channel of lasting communication with citizens who want to express their opinions, to communicate their problems and at the same time to record their satisfaction with the services provided to them.

Of particular importance is the communication dimension of the use of the system: by collecting vital information about the design of its action, the business, the local authority or any other body uses it, it actually shows its interest in the opinion of the citizens it communicates with, so an even stronger relationship with them.

Polling can be placed anywhere according to the needs of each survey, or moved to various points during the survey, to capture views from different regions.

This allows the company or the organization that uses it to record, analyze and decode the preferences of the modern consumer or citizen and thus assess the reality and move on to the right strategic moves.